AI Insights · Timothy · July 2024
Top 5 Beauty Retail Apps on Android in Netherlands Q2 2024
Explore the performance of the top 5 beauty retail apps on Android in the Netherlands for Q2 2024, including trends in downloads, active users, and revenue.
In the second quarter of 2024, the top beauty retail applications on the Android platform in the Netherlands showcased varied performance metrics. Below, we delve into the trends for downloads, revenue, and weekly active users for the leading apps in this sector.
Douglas – Parfüm & Kosmetik from Parfümerie Douglas GmbH experienced a stable download trend, averaging around 1.5K downloads per week. The app saw a slight dip in the number of weekly active users from 10.1K at the beginning of April to approximately 9.2K by the end of June.
Notino: perfumes and cosmetics had a moderate performance with downloads peaking at 708 in the last week of April. The weekly active users fluctuated between 1.7K and 2.5K, ending the quarter at around 2K.
LOOKFANTASTIC -Beauty Shopping from THG (The Hut Group) maintained a consistent download rate, with minor fluctuations. Weekly active users showed a steady trend, averaging around 2.4K throughout the quarter.
Lush Fresh Handmade Cosmetics had lower download numbers, averaging around 80 downloads per week. Weekly active users for the app remained relatively low but stable, averaging around 100 users weekly.
CHARLOTTE TILBURY from Charlotte Tilbury Ltd saw modest download figures, with a peak of 89 downloads in the second week of June. The app's weekly active users increased gradually, reaching 287 by mid-June before slightly declining to 239 by the end of the quarter.
These insights are sourced from Sensor Tower, where more detailed analytics and trends can be explored.